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Course Info: EBT623 Data Mining for Customer Relationship Management

EBT623 Data Mining for Customer Relationship Management

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Introduction to customer relationship management (CRM) and database marketing, data mining in the enterprise, the automation of marketing and sales force, enterprise resource planning (ERP), case studies in data mining, introduction to industries and applications, technologies and tools, data warehousing, data mining, association rules, classification, clustering, on line analytical processing (OLAP), the Web, data sources, privacy and security, and the method of starting a small CRM project using data mining technology

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