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Courses: Master of Science Program in Electronic Business [M.Sc.EB]

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EBT601 Requirements Analysis for Electronic Business Applications
EBT602 Electronic Business Technology
EBT603 Internet Marketing
EBT604 Electronic Business Information System
EBT605 Web-based Application Development
EBT606 Network Computing and Internet Architectures
EBT623 Data Mining for Customer Relationship Management
EBT631 Business Process Simulation
EBT651 Electronic Business Security
EBT671 Enterprise Resources Planning Workshop I
EBT678 Supply Chain Management Workshop II

Course Info: EBT623 Data Mining for Customer Relationship Management

EBT623 Data Mining for Customer Relationship Management

Introduction to customer relationship management (CRM) and database marketing, data mining in the enterprise, the automation of marketing and sales force, enterprise resource planning (ERP), case studies in data mining, introduction to industries and applications, technologies and tools, data warehousing, data mining, association rules, classification, clustering, on line analytical processing (OLAP), the Web, data sources, privacy and security, and the method of starting a small CRM project using data mining technology

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Courses: Master of Science Program in Electronic Business [M.Sc.EB]

Course Info: EBT623 Data Mining for Customer Relationship Management

EBT623 Data Mining for Customer Relationship Management