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Courses: Master of Science Program in Electronic Business [M.Sc.EB]

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EBT601 Requirements Analysis for Electronic Business Applications
EBT602 Electronic Business Technology
EBT603 Internet Marketing
EBT604 Electronic Business Information System
EBT605 Web-based Application Development
EBT606 Network Computing and Internet Architectures
EBT623 Data Mining for Customer Relationship Management
EBT631 Business Process Simulation
EBT651 Electronic Business Security
EBT671 Enterprise Resources Planning Workshop I
EBT678 Supply Chain Management Workshop II

Course Info: EBT603 Internet Marketing

EBT603 Internet Marketing

The adjustment of marketing strategies needed to enter and remain competitive in the Internet environment, the managerial decision making involved in four primary areas - communication, selling, providing content, and providing a network function, Internet tools and technology, web site development, product and pricing strategies, distribution and direct marketing, mobile market, marketing communications, online communities and relationship marketing.

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Courses: Master of Science Program in Electronic Business [M.Sc.EB]

Course Info: EBT603 Internet Marketing

EBT603 Internet Marketing